Donovan Hikaru, arguably the most ambitious executive of the corporate-wave genre, has set his sights on a new prize: the shopping mall. At first, this might seem like an odd choice, until one remembers the lucrative possibilities of the retail industry; ah yes, the profit-minded Donovan will fit right in. Conceptual pondering aside, what makes David Jackman’s music so gratifying is how easily and creatively it fits into its target concept: a soundtrack to his alter ego’s global business ventures. Mallsoft functions in much the same way, aiming to provide an ambient backdrop to the shopping experience. Whether focused on field recordings taken from real-life malls or on the “muzak” that often drifts through those cavernous monuments to commerce (or both), mallsoft is a curious, intentionally non-intrusive style of ambient.
While Kiosk Vibes, the first mallsoft foray from Donovan Hikaru, follows some of the sub-genre’s established rules, it’s first and foremost a DH record. The five tracks (with a sixth available on a very limited CD-R, along with a background story showing that the music is indeed a soundtrack) have an intentionally muffled sound, making the music sound like it’s being heard from a distance. This technique is a defining characteristic of the mallsoft style – it’s background music after all – and it’s a highly effective one, creating an accurate audio illusion of vast grand spaces.
Like usual, however, there’s more to Donovan Hikaru than meets the ear. Beneath the expected muted layering of Kiosk Vibes courses the same unexpected and exuberant lifeblood of past DH albums, manifested as melodic energy and groovy hooks. There’s also not a single drop of the marketing cynicism or mindless consumerism that defines many mallsoft records; Kiosk Vibes is about exploring the wonders of one’s surroundings rather than making an economical statement.
As with most Donovan Hikaru releases, there’s practically zero sampled ambiance. The music is the focus, rather than a collage of assembled samples. The buried sound palette might catch DH fans off-guard at first, but the effect is smoothly implemented, and one’s ears quickly adjust. Beneath the thick hazy synths, the romantic vibe of “Nighttime Promenade” and the wavering “Concierge” include the classy saxophone melodies that have always a vital part of Donovan’s musical DNA.
The middle three tracks, however, are pure synth, and show Kiosk Vibes at its most experimental. “Mint Chocolate Chip” features the same kind of irresistible keyboard hook that Donovan has always specialized in; the jangling off-key stab that bursts forth as the track winds down is exactly the kind of left-of-center detail that sets Jackman’s work apart from his peers. It also enhances the track’s carnival-like feel; anyone who’s been to an ice-cream parlor will undoubtedly take note of the perfect nostalgia of this track. The heavily reverbed drums, floating melody, and light synth taps of “Macys Run” are delightfully retro, while remaining perfectly suited to the mallsoft vibe. “Lost in the Galleria” portrays the joy of losing one’s way in a brightly lit commercial paradise. Rather than a panicked or stressful feel, the beatless wandering keys are drenched in comforting whimsy; this Galleria is a safe haven for the aimless. While there aren’t many tracks in the Donovan discography that are free from beats, they’re all superb, and “Lost in the Galleria” is no exception.
Kiosk Vibes is a departure for Donovan Hikaru, but it’s a skillfully subtle one. There’s no celebratory buffet or San Tablos sunset here, but the music – and equally important, the conceptual aesthetic – retains the same playfully experimental vibe that has defined Donovan Hikaru since his first appearance. Jackman is a talented musical sandboxer, happily toying with genre convention while indulging his catchy songwriting verve, and this release shows there’s more to DH than the corporate boardroom and huge expense accounts. If Donovan Hikaru is indeed turning his attention to new financial vistas to conquer, Kiosk Vibes is strong evidence that his off-kilter quirk will remain as engaging as ever.